Hi! I’m Fred
I believe design’s highest purpose is to enhance human well-being. By aligning business goals with genuine user needs, I transform complex workflows into seamless, intuitive experiences that reduce cognitive friction and give people back their most valuable resource: time.
My Work
- myRLR: Road Service At Hand [wip]
Leading UX for a mission-critical B2B product used by fleet managers and truck drivers. - A Revamped Breeze
Modernizing Control y Confort’s Image with Updated Branding and a Redesigned Website. - A Pandemic-Ready SchoolReinventing Student Registry and Prioritizing Health with GLM’s Online Enrollment App.
- Crafting School DynamicsA Software Solution to Promote Effective Meetings, Optimize Decision-Making, and Enhance School Performance.
