prieto.digital

Design for better lives

I design systems that make complex, growing operations easier to get right.

Fred Prieto

Senior UX Designer

Featured work
Contact

Featured work

  • AI-Crafting to Show and Share
    The fastest way to show you can work with AI isn’t a line on your CV. It’s something that exists because you made it. This is that thing, and you can use it while you read.
  • Many Hands, One System
    How thirty contributors across four DCLI enterprise products went from independent workflows to a single, shared design foundation.
  • MyRLR: Road Service At Hand
    From a thirteen-field email to a four-step request: UX for stranded drivers, and for the people who send help.
  • A School Ready for a Pandemic
    Reinventing student registry and prioritizing health with GLM’s Online Enrollment app.
  • Crafting School Dynamics
    A software solution to promote effective meetings, optimize decision-making, and enhance school performance.

About

A designer says they care how people feel and, in an enterprise room, someone thinks: cute, but does that hold up across four products and two brands on a single design system? It does; I co-built it.

And I care for the same reason it holds: where errors are expensive, the human side and the business side are the same side. A thirteen-field form cut to four steps isn’t kindness; it’s a request that arrives complete the first time. The fastest field to fill is the one the system already answered.

I come from Graphic Design, ten-plus years across logistics, education, and the public sector. The pattern repeats: a mandatory tool makes someone’s real work harder, they fall back to Excel and email, and what took months goes unused. Designing for adoption is designing for that person. You don’t mandate it; you build the governance that earns it.

I question the brief before running it, systematize to the smallest details, coordinate distributed teams. AI is part of how I work. None of it is the point. The point is when a problem I didn’t understand becomes something someone can just get done.

Outside work, the personal project I care about most is composting at home: separate, measure, adjust, wait. A small system with its own loop.

Fred Prieto

UX Designer